What is Rich Results?
Enhanced Google search results that display extra information — FAQ dropdowns, breadcrumbs, pricing, star ratings — pulled from structured data.
Rich results are Google SERP features that go beyond the standard blue link. They include FAQ accordions, breadcrumb trails, pricing cards, HowTo steps, recipe cards, and review stars. To earn them, your page needs valid JSON-LD structured data (FAQPage, BreadcrumbList, Product, HowTo schemas) and the content must be visible in the DOM. Rich results significantly increase click-through rate.